Great Players Want the Truth
The coaches who built women's basketball didn't protect their best players from hard coaching. They gave them more of it. Most organizations do the opposite, and it's costing them.

Purpose-Driven.
Building intelligent marketing operations that help higher education institutions connect strategy, story, and service to students and their communities.
I've spent more than two decades at the intersection of strategy, storytelling, and leadership, helping institutions find their voice, build their brand, and connect with the people who matter most to them.
My career has taken me from early-stage digital work in the early 2000s through executive marketing roles in healthcare and agency work, to leading systemwide marketing for Tennessee's largest higher education system, and now serving as associate vice chancellor and chief marketing officer at the University of Denver. Along the way, I've also consulted for organizations across the legal, healthcare, nonprofit, and retirement sectors.
Beyond the professional work, I've spent two decades mentoring students toward college access through tnAchieves and UT Achieves, coached capstone teams at the University of Tennessee, and served as president of both the Tennessee College Public Relations Association and Open Nashville. I currently serve on the national executive committee for PRSA's Counselors to Higher Education, and previously served on the Middle Tennessee Advisory Board of Youth Villages, a national nonprofit helping children and families facing serious emotional and behavioral challenges build successful lives. That connection to community matters as much to me as anything I do professionally.
Everything I do is anchored in a simple belief. Purpose-driven work, rooted in clear values, honest communication, and a genuine commitment to the people you serve, produces better results and leaves the world a little better than you found it.
At a Glance
Current Role
Associate Vice Chancellor & CMO, University of Denver
Based In
Denver, CO & Nashville, TN
Experience
Two decades spanning higher education, healthcare, agency, and consulting
Education
Ph.D., Leadership & Organizational Intelligence · B.S., Business Administration / Management Information Systems
Credentials
Accredited in Public Relations (APR) · Tennessee Certified Economic Developer
Research
Marketing Operations · Organizational Intelligence · Leadership Effectiveness
Recognition
Otis Floyd Jr. Award for Excellence in Higher Education Administration · Charles Holmes Award

Developing integrated brand platforms and comprehensive marketing strategies that give institutions a clear identity, a consistent voice, and the positioning to compete for students, talent, and reputation.
Applying research and systems thinking to understand how institutions learn, adapt, and make decisions. Building marketing capability that is structural and durable, not dependent on any one leader or budget cycle.
Elevating marketing from a production function to a strategic business driver, with governance structures, measurement frameworks, and operating models that scale and sustain results.
Developing proactive reputation strategies, issues management frameworks, and crisis communications plans that protect institutional trust when it matters most.
Building and leading high-performing teams, fostering cross-functional partnerships, and driving organizational change in complex, matrixed higher education institutions.
Connecting digital investment to institutional outcomes, from SEO, AEO, and GEO to paid media, analytics infrastructure, web governance, and data-informed campaign planning.

The coaches who built women's basketball didn't protect their best players from hard coaching. They gave them more of it. Most organizations do the opposite, and it's costing them.
ROI tells you the money came back. ROO asks whether you did what you set out to do. In higher education, the gap between those two questions is where most strategy breaks down.